Julian Soto

Bay Area
LA28 Olympic campaign

I coach founders, build AI agents, and train for LA28.

Experience

PackListAug 2025 – now

Product designer and design owner. Owned the UI/UX end to end: information architecture, high-fidelity prototypes and the design system, with 15+ core screens shipped and weekly design iterations.

Charcuterie Yacht ClubApr 2024 – now

Founder. A San Francisco sailing and social club: curated sail days, food rituals, and community over competition.

MindBodyBoatJan 2012 – now

Personal trainer and founder: fitness, rehab, sailing coaching and boat charters. Also produce the platform's instructional content, with 40+ workout and coaching assets, and test each program flow before it ships.

Bay Area Green ToursDec 2020 – Sep 2021

Creative director and content producer for an Oakland sustainability-tour nonprofit. Produced 25+ visual, written and digital education pieces and organized the shared content library with educators and leadership.

Village Book BuildersDec 2020 – Jun 2021

UX designer (contract) for a literacy nonprofit that builds libraries abroad. Designed and tested its educational interfaces with program leads and developers, fixing navigation and comprehension issues.

EFBA French Education Bay AreaDec 2020 – Jun 2021

UI designer and digital coordinator for a French-language school. Ran the website and digital content and produced 20+ learning assets for students and parents.

Trainer San FranciscoAug 2019 – Sep 2020

Graphic designer (Oct 2019 – Sep 2020) and personal trainer (Aug 2019 – Sep 2020).

Peninsula Youth Sailing FoundationSep 2017 – Aug 2019

Sailing coach, Redwood City. Coached youth sailors on the water and built their dry-land training program.

California Yacht ClubAug 2015 – Sep 2017

Head sailing coach (Apr 2016 – Sep 2017), after starting as sailing coach (Aug 2015 – Apr 2016).

Education

Ohlone College

Physical therapy assistant. Licensed physical therapist assistant.

University of Hawaii at Mānoa

Sports nutrition and wellness, 2009 – 2015.

Certifications

Google UX Design Specialization

Master Digital Product Design: UX Research and UI Design

Build Responsive Real-World Websites with HTML5 and CSS3

Tools

ClaudeCursorChatGPTGeminiReplitFigmaFramerJavaScriptHTMLCSSGitVercelCloudflare
Julian Soto

Julian Soto

Performance coach · AI builder · LA28 campaign

Olympic athlete who can’t sit still… so I coach execs & founders to perform like athletes, build and ship apps. Find out more below.

Work with me
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